KOTSOVOLOS BLACK FRIDAY
Summary: This is the story of how Kotsovolos, the leader of consumer electronics in Greece, won the hearts of Greek shoppers during the 2023 Black Friday promotion sale, against the declining consumer spending and seasonal popularity. Going against the grain of the competition, Kotsovolos launched an integrated campaign that blended humour, real discounts, music and a strong point-of-view to create the ultimate Black Friday shopping experience, exceeding expectations, doubling its sales projections in the best Black Friday sale for the brand in record.
Lead Agency(s): THE NEWTONS LABORATORY
Contributing Agency(s): FILMIKI PRODUCTIONS; Bounce Audio
Client / Brand: KOTSOVOLOS
Effie Award(s): Bronze
