Little Big Talents
Summary: Throughout the Little Big Talents campaign, Konzum joined forces with its customers to help equip Croatian schools. By increasing the revenue and reinforcing loyalty Konzum managed to donate €700,000 worth of teaching equipment to Croatian primary and secondary schools. An impressive 67% of customers participated in the campaign and 66% of schools decided to take action and join along! Little Big Talents campaign is a true example of how business goals and socially responsible goals can be successfully aligned for the common good.
They dramatically increased revenue and donated more than 700.000 worth of equipment to Croatian schools.
Lead Agency(s): ZOO agencija
Client / Brand: Konzum
Effie Award(s): Bronze
MAJORICA. THE PEARL OF EFFECTIVENESS
Summary: Majorica, the iconic Spanish pearl brand, faced declining image and sales. The solution? Overcoming the perception of pearls as outdated with the “Classic meets Today” repositioning, blending tradition with modernity. The repositioning goals spanned the entire funnel, yielding impressive results. Majorica saw a +58% increase in brand awareness among those under 30, doubled brand recognition (+216%), quadrupled social media followers, and reversed its sales trend: +31% in stores, +49% online, +60% in average purchase value, doubling items sold and increasing loyalty fivefold.
From outdated to relevant and “for me”, reversing sales and increasing average ticket by +60%.
Lead Agency(s): McCANN WORLDGROUP
Client / Brand: Majorica
Effie Award(s): Silver
LITTLE LIONS
Summary: In 2022, Delhaize, Belgium’s leading quality food retailer was forced to take a big decision. The cost-of-living crisis made Delhaize customers turn to hard discounters for everyday items. They had to reconquer them immediately. They quickly but significantly shifted Delhaize’s price perception by realizing Delhaize didn’t need a promotion platform, but an ownable price platform. They cut through the promotional category clutter with a differentiated and distinctive approach. The Little Lions improved price perception and brand consideration with 11% and increased the sales of the Little Lions assortment with 21%.
Reconquered customers by improving price perception with 11% and moving consideration from 14% to 25%.
Lead Agency(s): TBWA Belgium
Contributing Agency(s): Mindshare Belgium
Client / Brand: Delhaize
Effie Award(s): Gold
