TikTok Faydası Çok
Summary: Prejudices against TikTok were a major barrier in Turkey. TikTok identified that these were due to a lack of awareness about the content and platform features. The brand successfully communicated the benefits of its content and educated users about its features. The meticulously crafted campaign, from slogan to celebrity endorsement, led to both perceptual and behavioral changes. It shattered prejudices, grew the user base by 29.3%, and exceeded expectations, becoming the top-performing campaign globally in daily active users with a 6.7% increase.
Increased new user by 29.3% and active user by 6.97%, uplifted 5.1 usefulness score.
Lead Agency(s): Tribal Worldwide İstanbul
Contributing Agency(s):
Client / Brand: TikTok Türkiye
Effie Award(s): Bronze
