Reputation Reimagined: Allianz Ireland’s Strategic Alliance for Women’s Safety
Summary: When category controversy caused Allianz’s reputation scores to drop to the lowest in the category, they needed to give people a reason to trust them again. Allianz always protected people’s homes but partnering with Women’s Aid helped protect the people inside. The partnership challenged the narrative on domestic abuse and empowered tens of thousands of women to contact Women’s Aid to start life-saving conversations. By connecting with their audience on a deeper level through a long-term charity partnership, Allianz went from the least to the most trusted insurer.
Allianz’ partnership with Women’s aid transformed their reputation, while helping thousands of Irish women.
Lead Agency(s): Allianz Ireland
Contributing Agency(s): Teneo
Client / Brand: Forsman & Bodenfors Dublin
Effie Award(s): Bronze
