Petra graduated from the University of Economics Prague. In 1995, she founded her own market research agency AMD. Four years later, she became the Managing Director of the newly formed Millward Brown Czech Republic. At the moment, she hold the position of the Regional Managing Director & Licensees Europe, being responsible for acquiring new companies in the CEE region and running 7 licensees offices. She teaches data analysis and market research at the Charles University and the University of Economics. Her professional experience includes leading and coordination of international clients and large-scale international projects.