Philip’s passion for riding on boards paved his way into the sports & entertainment culture. After high school he worked for a snowboard startup and graduated with a master’s degree in communications and psychology from Munich University in 2006. His marketing career started at agencies like DDB and Scholz & Friends after which he joined Adidas global headquarters holding a leading Digital Marketing role. Philip has been with the Coca-Cola Company for a decade now and has headed Creative Strategy & Content for various brands in different geographies. His work won numerous Effie, ADC and Cannes awards. Since 2021 Philip oversees Culture and Entertainment Marketing at Coca-Cola in Europe. His recent work spans from Coke’s global Music platform “Coke Studio” to marketing programs in partnership with Disney’s Marvel universe and Fashion collaborations with Highsnobiety. Philip lives with his family and a horse in Berlin, Germany.