Lucas Boudet is the Director General of the European Advertising Standards Alliance (EASA).

EASA is the single authoritative voice on advertising self-regulation in Europe. It promotes high ethical standards in commercial communications by means of effective self-regulation.

Before joining EASA in 2016, Lucas Boudet spent 12 years leading different self-financed independent French Chambers of Commerce abroad, in Belgium, Thailand, and South Korea. He holds a Master’s degree in entrepreneurial studies from the Paris Institute of Political Science (Sciences Po Paris) as well as a double degree in French and Anglo-American business law from the University of Paris.