Kshitij Desai
Head of Brand - Vodafone UK
A senior brand and business leader with 20+ years’ experience in local and regional roles, KD has worked across global blue-chip organisations, under private equity ownership and within a complex franchise model. Working in and with local, regional and global teams, he has delivered success in managing large, complex UK and European businesses, and has significant experience in in brand strategy (global, regional and local levels), NPD and innovation development, digital and performance marketing, commerciality and global & cross-cultural team building, leading both small and large teams in local and regional roles.
He has a strong track record of leading iconic consumer brands by developing and driving an inspiring brand vision, ambition & positioning and has proven experience in designing brand & category strategy and delivering double digit profitable growth through innovation, brand building, brand & geographical expansion and base business optimization.
He has led and delivered strong brand and commercial results on some of the worlds most recognised brands, including Vodafone, Pizza Hut, Smirnoff, Pimm’s and Birds Eye within local and regional teams