A specialist with twenty years of experience in marketing management in the largest grocery chains in Ukraine. At Silpo Kateryna is responsible for brand development strategy, communication, the creation of unique store design concepts, as well as magic and fun in the guest experience. Kateryna is a certified expert in the experience economy. The guest experience cases created by the team under Kateryna's leadership were included in the world bestseller "The Experience Economy" by Joseph Pine and James Gilmore.

Silpo is among the top 10 most effective brands in Europe according to the Effie Awards Europe - 2021 and is also the most effective brand in Ukraine with 7 Effie Awards. For six years in a row, Silpo's interior designs have been recognized as the best innovative designs of European stores by European Supermarket Magazine (ESM).