Patricia has extensive experience in the field of planning, accompanying brands to define their strategy and positioning, creating and developing important communication plans for the audience and connecting with the brand purpose. She has worked at such agencies as TBWA, Wysiwyg and Neolabels as Strategy Director, and more recently as the Head of Brand Marketing & Content for Philip Morris in Spain and Portugal.

She holds a Bachelor’s Degree in Advertising and Public Relations from Universidad Europea de Madrid. She has studied specialized programs in design thinking at Miami Ad School and leadership at TBWA’s Tiger Academy.