Strategic marketing leader with 17+ years’ experience, across a wide range of FMCG brands, with hands on experience in various markets across Europe.

With a financial educational background, and solid advertising experience, I have dedicated my key professional years to building successful businesses in FMCG.

I am a strong believer that success comes from the trifecta: day in – day out perfectly crafted executions, that are routed in real consumers insights and enable long term business strategy. It seems tough to build a business without the three.