Olena has over 20 years of successful experience in communications and marketing. She has deep expertise in strategic reputation management and crisis management. She headed this direction in large Ukrainian companies, including Continuum, Corum Group, and Starlight Media.
In 2020, she became the Director of Marketing and Reputation Management at Nova Post Group and is still successfully holding this position.
At Nova Post, she transformed the marketing function, prioritizing a product-based approach and customer focus. In 2021, her marketing and communication team became the best team at the Effie Awards Ukraine, and their projects received 35 awards in national and international rankings.
In 2022, Olena was recognized as the best marketing director at the X-RAY Marketing Awards.
She is the author of numerous expert columns and articles on customer centricity, marketing communications, reputation management, crisis communications, etc.