Spela Zorz has more than 23 years of experience in advertising and marketing category. She understands client’s side very well, as she worked in marketing departments of Renault Slovenia and Kranjska Investicijska Druzba, but majority of her career was built on the agency side (Luna TBWA, Grey Ljubljana, SHIFT).

Today she is the CEO and partner at SHIFT, an independent agency, that used to be a part of the Grey network. She joined Grey Ljubljana in 2011 and managed to totally transform and renew the agency in the first years of her management. Grey Ljubljana quickly became one of the most awarded, fastest growing agencies with excellent creative, strategic and media skills in the whole Adriatic region, that also won the most prestigious advertising award – Cannes Lions in 2017.

When Grey moved away from Slovenia in 2021, Spela joined forces with Sabina Luskovnik to establish SHIFT – an independent agency with strong focus on strategic and creative excellency, that immediately won the title of Agency of the year 2022.

Today, Spela is one of the leading professionals in the advertising industry, with impeccable communication and strategic skills. She was a member of multiple juries, a president of Slovene Advertising Chamber from 2020 – 2022, member of the board and vice president of Slovene Marketing Association from 2015 – 2020. Today, her focus is mostly on strategic consultancy to the biggest Slovene companies, a great lecturer and mentor to the younger generations.