Chris leads creative strategy for Creative Works EMEA, ensuring our nine local teams succeed in making more effective ads on Google’s platforms for our key clients across the region. With a background in creative agencies, he has spent over 20 years building brands, specialising in strategic planning & creative services for major international clients. Before joining Google, Chris was International Strategy Director at CLM BBDO in Paris, heading up global/regional strategy for PepsiCo, P&G, & Wrigley. Previous agency roles as strategist & copywriter include TBWA Paris, Dinoto Lee, & FullSIX.

Based in Paris, he is British/French, bilingual in English/French, with fluent Spanish & a completely international culture & outlook, having lived & worked across Western Europe & the US. He has an MA in Medieval & Modern Languages from Oxford University.

Chris is a regular speaker at industry events & conferences (Cannes Lions International Festival of Creativity, Dubai Lynx Festival, Red Apple Festival, Cristal Innovation & Digital Congress, Le Hub Paris, Turkish Marketing Association, Bonjour Brand Paris, Paris Luxury Summit) & has taught at several Paris business schools. He was President of the Brand Culture Jury at the Cristal Festival 2014, Jury member for the Young Lions at Cannes International Festival of Creativity 2015, for the Irish Young Lions 2016, for the Festival of Media MENA 2016 & for the Future Lions at Cannes 2017.