Jo is an experienced and dedicated advertising professional helping her clients to meet and exceed both their brand and business goals. Coupled with her passion for creativity and her experience across a broad range of channels she has a deep understanding of the performance of brands and how brands approach, engage and interact with consumers to deliver growth.​

Before working for Philips in Amsterdam Jo worked for some of the World’s top performing FMCG, Tech and Healthcare Companies – P&G, Reckitt Benckiser, Unilever, Samsung and Sanofi - where she led global strategy for many a household name including Coca Cola, Dove, McDonalds, Febreze and Lenor. Her work for Sanofi uncovered ”Cough Stigma” as a breakthrough insight during Covid which enabled the brand to rebound into growth across Europe and with it winning the Company their first multi-market Euro Effie. ​

​Prior to setting up Jo Booth Associates she has worked at TBWA Neboko in Amsterdam as well as in London & Germany for Saatchi & Saatchi, Grey, Ogilvy, VVMLYR, VCCP and BBH. Jo studied at London University and Warwick University and holds a BA and MA in English & History. ​