Viken graduated in 2007 from ESSEC Business School. After more than 10 years working as a strategist at JWT and BBDO, both in France and the US, he joined Razorfish Paris (Publicis Group) as the Director of Strategy & Data.

During his 5 years in the US, he learned the discipline of strategy the American way, putting consumer research at the center of his work while fostering a strong brand and ROI culture.

Since he joined Razorfish, he has been working on developing the agency's Strategic Planning team as well as expertise in SEO and Social Intelligence.