Laurentiu Ion brings a wealth of experience spanning over 14 years in the fields of marketing, media, and communication. With a keen focus on digital transformation, he has played a pivotal role in driving innovation agendas for various companies and NGOs over the last years.

Currently serving as Europe’s Marketing Manager for the Energy Category at PepsiCo, Laurentiu is leading the Total Connections Planning & Media strategy for Rockstar Energy Drink. In addition to his corporate responsibilities, Laurentiu actively shares his knowledge as a teacher-practitioner. He imparts his expertise in Marketing and Advertising at both the University of Bucharest and Skillab, cultivating the next generation of professionals.

Furthermore, he has authored three books, including his latest work titled “Corporatia norilor” (Curtea Veche Publishing, 2019). Laurentiu’s thought-provoking articles and essays on the evolving relationship between humanity and technology have been published by publications like Forbes, where he was also featured in the 30 Under 30 list in 2017.

Driven by a steadfast belief in practical innovation, Laurentiu remains unwaveringly committed to finding effective solutions for real-world challenges.