Magdalena Kosińska, Marketing Director CEER (Central & Eastern Europe, Russia & Central Asia) at Philips Domestic Appliances, will co-chair this year’s Effie Awards Europe.
Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.
Magdalena has over 20 years of marketing experience gained in top FMCG & SDA companies, such as Philips, L’Oreal, Danone, Kraft Foods or Reckitt Benckiser. Currently, she holds the position of Marketing Director at Philips Domestic Appliances, being responsible for the region of Central & Eastern Europe, Russia and Central Asia.
As a lecturer and mentor in two business programs, she helps marketers to grow their competence in such fields like marketing strategies, effective business solutions, building and developing teams, behavioral marketing or power of cultural contexts. A long-time member of Effie Jury – her teams were awarded for effective campaigns in Launch/Relaunch, Durable Goods, Food or Performance Marketing categories.
“I am very honoured and proud to have been nominated for co-chair of Effie Europe 2022, representing Philips Domestic Appliances CEER. Effie is a unique award that promotes discipline of thinking, creativity/smartness of solutions, flexibility in acting and courage to question status quo – so everything that underlines what we now call marketing and business effectiveness. It is an award that unites all marketers – those on clients’ and those on agencies’ side. I am really looking forward to meet such a great Jury group and discuss best strategies and campaigns of the past months”, said Magdalena.
Since 2019, the Effie Europe Jury is co-chaired by a client and an agency leader. Carmen Fernández de Alarcón, CEO of Havas Spain will accompany Magdalena on this journey.
The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Procter & Gamble, The European Interactive Digital Advertising Alliance (EDAA), The European Publishers’ Council, Adforum.com & Viva Xpress Logistics.
