Tatjana is an award-winning strategist with a remarkable career spanning over 19 years in the advertising industry. As Head of Strategy and Partner of the agency White Label, she has been instrumental in crafting and executing high-impact campaigns in the Baltic region and beyond.
With nine years of experience in market research and ten in brand campaign strategy, she has helped secure numerous industry prizes such as Adwards, Golden Drum, and Effie Awards Europe, making her one of the most awarded strategists in 2023. Tatjana’s deep and perceptive insights into consumer behaviour have consistently driven business growth and brand recognition
