Niklas Bondesson Ph.D. is a senior advisor at The North Alliance, a leading Nordic-based network agency. With 15 years of experience in advising organizations on communication and brand strategy, he has worked with prominent companies such as IKEA, Scandinavian Airlines, Klarna, and H&M. Additionally, Niklas founded the Effectiveness Committee at Komm! (the Association of Swedish Communication Agencies). He is also an Associate Professor of Marketing at Stockholm University, where he heads the Marketing Communications program.
